The Company

X2Engine Inc. is an open source sales CRM software company which designs and builds X2Engine CRM, a fast and compact marketing, sales and customer service application.

Since its inception X2Engine’s primary goal has been to provide a comprehensive, yet cost-effective and easy-to-use, sales, marketing, and customer service system for businesses which heavily leverage their web sites to retain and acquire customers. This allows X2Engine CRM customers to see value and a return on investment relatively quickly while also giving them the flexibility to grow and utilize X2Engine CRM’s rich functionality without having to purchase and integrate additional modules or applications for capabilities such as marketing automation or process management. This cost effective, all-in-one sales, marketing, and customer service approach is a major reason why X2Engine CRM has been adopted by such a wide variety of industries around the world.

The power and flexibility of X2Engine CRM comes from its design. At the heart of X2Engine lies two software components: the first a visual Workflow Automation engine, called X2Flow, and the second, a Process Management system, X2Process. Together they form a comprehensive foundation which maximizes the effectiveness of your Marketing, Sales and Service teams in one complete CRM system. In addition, these components enable you to easily customize and extend X2Engine CRM as needed to meet the needs of your business.

X2Engine Inc. was founded in 2011 in Santa Cruz, California by John Roberts, an open source CRM developer and entrepreneur. Prior to founding X2Engine, John Roberts was a co-founder, Chairman and CEO of SugarCRM Inc. John has more than 20 years experience designing customer relationship management systems starting in the early 1990s to today’s modern virtual private clouds. John’s previous work experience includes; SugarCRM, Epiphany, BroadVision, Aurum Software, & IBM.

Powered by a veteran team of software engineers/architects and CRM professionals, X2Engine is built on diverse backgrounds, including computer science, math, physics, bio-informatics, linguistics and international business. It’s the diverse backgrounds within X2Engine that allow us to not only approach CRM from a completely new and different perspective, but also to provide real value-added support and service to customers.

If you are currently working on a marketing automation or customer relationship management project please fill out our contact form or call us at 1-831-222-5333. And please feel free to post questions and interact with users and X2Engine employees on our public forums at

X2Engine Inc. is headquartered in beautiful Santa Cruz, California. We enjoy meeting customers and partners whenever possible and encourage you to visit our offices when you find yourself in the San Francisco bay area.