The Company

X2Engine Inc. is a commercial open-source CRM software company which designs and builds X2Engine CRM, an innovative, modern marketing automation and sales force customer relationship management system. In addition, X2Engine provides a variety of value-added service and support offerings which help ensure project and operational success.

While Customer Relationship Management (CRM) software has evolved over the years and today there is an almost dizzying selection of capabilities, technologies, and pricing, CRM complexity and poor usability continue to limit the value provided as well as return on investment. Too often, customer relationship management systems become bloated with features and capabilities making them complex and costly to run and difficult to use. We started X2Engine to reinvent CRM and provide an open, modern, more effective alternative.


X2Engine Inc. was founded in 2011 in Santa Cruz, California by John Roberts, an open-source CRM developer and entrepreneur. Prior to founding X2Engine, John was a co-founder, Chairman and CEO of SugarCRM Inc. John has more than 20 years experience designing customer relationship management systems starting in the early 1990s to today’s modern virtual private clouds. John’s previous work experience includes; SugarCRM, Epiphany, Verity Software, Broadvision, Baan ERP, Aurum Software, Sales Technologies & IBM. John is also a coauthor of multiple software engineering patents.

Powered by a veteran team of software engineers/architects and CRM professionals, X2Engine is built on diverse backgrounds, including computer science, math, physics, bio-informatics, linguistics and international business. It’s the diverse backgrounds within X2Engine that allow us to not only approach CRM from a completely new and different perspective, but also to provide real value-added support and service to customers.

If you are currently working on a marketing automation or customer relationship management project please fill out our contact form or call us at 1-831-222-5333. And please feel free to post questions and interact with users and X2Engine employees on our public forums at

X2Engine Inc. is headquartered in beautiful Santa Cruz, California. We really enjoy meeting customers and partners whenever possible and encourage you to visit our offices when you find yourself in the San Francisco bay area.